Die Beschreibung des Videos sagt im Prinzip alles. Und die zusammen gestellten Clips der weltweit operierenden Konzerne, die nun ebenfalls in der Corona-Krise stecken und auf Solidarität pochen, sind mehr als nur gute Beispiele für Einfallslosigkeit. Das Werber 101 in einer Nussschale, wenn man so will. 3 Minuten Supercut und Ansprachen, die sich so wahnsinnig ähneln, es ist beinah absurd.

When a company or brand releases a Coronavirus Response ad, they might tell you that we’re living in „uncertain times“, but that „we’re here for you“. They may say their top priority is „people“ and „families“ by bringing their services to the „comfort and safety of your home“. And don’t forget: „we’re all in this together!“ #together

What’s the deal? In reality, many companies have found themselves short on cash, almost overnight. They needed to get a message out – and quick. They asked their teams to throw something together. Since they can’t film a new ad because of social distancing, they compiled old stock b-roll footage and found the most inoffensive royalty-free piano track they could find. This, combined with a decade of marketing trends dictated by focus groups and design-by-committee, released a tsunami of derivative, cliche ads all within a week of one another. It’s not a conspiracy – but perhaps a sign that it’s time for something new.

Danke Karim