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Werbung für Themen abseits von Hochglanz, Konsum und Heiterkeit hat es schwer sich durchzusetzen. Die Erfahrung zeigt, dass ernste Themen am besten mit viel Humor oder aber von Schock-Momenten leben.

Die „Thinking of… ( • )( • )“ Kampagne hat beides, aber seht selbst.

For the last few months we have been working like crazies on this Breast Cancer awareness campaign for LIFETIME Latin America. It has been an intense journey, full of strong emotions and feelings.

We only hope our little campaign contributes somehow to educate and create awareness on the overwhelming statistics: 1 in 8 women will be diagnosed with Breast Cancer over their lifetime.

Please take care of yourself, make monthly breast self-exams to help you be familiar with how your breasts look and feel, so you can alert your healthcare profesional if there are any changes. Early detection is key.

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